Apparel Graphics & Garment Design
Creating graphic collections that shape how apparel brands are seen. Combining illustration, typography, and print to develop distinctive visual identities that translate seamlessly from concept to finished garment.
Apparel Graphics & Garment Design
Creating graphic collections that shape how apparel brands are seen. Combining illustration, typography, and print to develop distinctive visual identities that translate seamlessly from concept to finished garment.
Apparel Graphics & Garment Design
Creating graphic collections that shape how apparel brands are seen. Combining illustration, typography, and print to develop distinctive visual identities that translate seamlessly from concept to finished garment.
Consultation
Creative Direction
Print Design
Placement Graphics
Typography
Illustration
Production-ready Artwork
Consultation
Creative Direction
Print Design
Placement Graphics
Typography
Illustration
Production-ready Artwork
Over 100,000 units sold · Designs sold across the UK, Europe and North America ·
Over 100,000 units sold · Designs sold across the UK, Europe and North America ·
What I do
Combining creative exploration with an understanding of contemporary culture, fashion, and the commercial landscape. In a crowded and constantly evolving market, distinctive design gives brands a reason to be recognised and remembered. By balancing emerging influences with an established brand identity, I develop clear creative ideas into cohesive collections that feel relevant to the moment without being defined by it.
What I do
Combining creative exploration with an understanding of contemporary culture, fashion, and the commercial landscape. In a crowded and constantly evolving market, distinctive design gives brands a reason to be recognised and remembered. By balancing emerging influences with an established brand identity, I develop clear creative ideas into cohesive collections that feel relevant to the moment without being defined by it.
Some of the brands I've collaborate with
Projects
Case studies exploring the thinking, process, and impact behind each project.
Projects
Case studies exploring the thinking, process, and impact behind each project.
View
Wax London
View
Wax London
View
Urban Outfitters
View
Urban Outfitters
A selection of recent projects. Explore the full portfolio to see more.
A selection of recent projects. Explore the full portfolio to see more.
Services
Working across creative direction, illustration, typography, print, and garment design.
Services
Working across creative direction, illustration, typography, print, and garment design.
01
Creative Direction
Defining a clear creative vision that brings together concept, culture, and visual language to shape a distinctive direction for your collection.
02
Print Design
Graphics designed specifically for apparel, considering scale, placement, colour, and the finished garment.
03
Typography
Bespoke typography developed to stand alone or integrate seamlessly with illustration and graphic artwork.
04
Illustration
Distinctive illustration styles developed to capture the character and creative direction of each brief.
05
Production-Ready Artwork
Final artwork prepared to production specifications, ensuring a seamless transition from design into sampling.
01
Creative Direction
Defining a clear creative vision that brings together concept, culture, and visual language to shape a distinctive direction for your collection.
02
Print Design
Graphics designed specifically for apparel, considering scale, placement, colour, and the finished garment.
03
Typography
Bespoke typography developed to stand alone or integrate seamlessly with illustration and graphic artwork.
04
Illustration
Distinctive illustration styles developed to capture the character and creative direction of each brief.
05
Production-Ready Artwork
Final artwork prepared to production specifications, ensuring a seamless transition from design into sampling.
If you don't find exactly the service you need, we can tailor one for you.
process
A considered process that transforms ideas into distinctive visual identities.
process
A considered process that transforms ideas into distinctive visual identities.
Process:
4 steps
Discover
Every project starts with understanding the challenge—your brand, audience, objectives, and what success looks like. Through conversation, research, and visual references, we establish a clear point of view and define the opportunity before design begins.
25%
explore
Ideas take shape through creative exploration. We develop and test different directions across illustration, typography, colour, and composition, refining the strongest concepts together until we arrive at a visual language that feels distinctive and right for your brand.
50%
explore
Ideas take shape through creative exploration. We develop and test different directions across illustration, typography, colour, and composition, refining the strongest concepts together until we arrive at a visual language that feels distinctive and right for your brand.
50%
develop
The chosen direction is developed into a resolved collection, considering how every element works on the finished garment. From scale and placement to colour, print technique, and silhouette, each detail is refined with both creative intent and technical precision.
75%
deliver
Final artwork is carefully prepared to production specifications, preserving the integrity of the original design through to manufacture. Everything is delivered production-ready, creating a seamless transition from final design into sampling and finished product.
100%
About the practice
Jamie is an Apparel Graphic & Garment Designer working across illustration, typography, print, and collection design. With experience spanning both in-house brand teams and fashion suppliers, he has collaborated with leading high-street retailers and independent contemporary brands to create distinctive collections with cultural and commercial relevance. His work has contributed to more than 100,000 units sold across the UK, Europe, and North America. Working across both sides of the industry has shaped an approach that combines creative thinking with an understanding of brand, culture, product, and production. First-hand experience working with and visiting factories and manufacturers across Turkey and the UK has given Jamie a practical understanding of how creative decisions translate from initial concept through to production and finished garment. He believes the strongest apparel graphics go beyond decoration—they create recognition, express identity, and build meaningful connections between brands and their audiences. From cultural insight and creative direction through to finished product, Jamie develops collections that are distinctive, relevant, and designed to be worn.
02
About the practice
02
Jamie is an Apparel Graphic & Garment Designer working across illustration, typography, print, and collection design. With experience spanning both in-house brand teams and fashion suppliers, he has collaborated with leading high-street retailers and independent contemporary brands to create distinctive collections with cultural and commercial relevance. His work has contributed to more than 100,000 units sold across the UK, Europe, and North America. Working across both sides of the industry has shaped an approach that combines creative thinking with an understanding of brand, culture, product, and production. First-hand experience working with and visiting factories and manufacturers across Turkey and the UK has given Jamie a practical understanding of how creative decisions translate from initial concept through to production and finished garment. He believes the strongest apparel graphics go beyond decoration—they create recognition, express identity, and build meaningful connections between brands and their audiences. From cultural insight and creative direction through to finished product, Jamie develops collections that are distinctive, relevant, and designed to be worn.
FAQ
Have some questions?
FAQ
Have some questions?
Not finding answers?
Reach out anytime with any questions.
What do you need from me to get started?
A brief doesn’t need to be fully formed. An initial idea, reference image, or understanding of your brand and audience can provide a strong starting point. From there, I can help define the creative direction and shape a clear approach around the objectives of the project
Can you work with an existing brand?
Understanding what makes a brand distinctive is central to my approach. I work within established visual identities to develop graphics that introduce something fresh while remaining considered, recognisable, and authentic to the wider brand.
What’s your typical lead times? your typical project timeline?
Timings are shaped by the scope and complexity of each project. Once the brief is defined, I’ll establish a clear timeline across concept development, feedback, refinement, and final artwork—creating a focused and transparent process from start to finish.
Do you provide production-ready artwork?
Yes. Final artwork is carefully prepared to the appropriate production specifications, from screen printing to alternative print and application methods. Every detail is considered to ensure the original design intent translates accurately and seamlessly from artwork into sampling and manufacture.
How much does a project cost?
Every project is different, so fees are shaped around the scope, number of designs, level of creative development, and final deliverables. Once the requirements are understood, I’ll provide a clear project fee aligned with the scale and needs of the brief.
Can I reach out if I’m not sure what I need yet?
Absolutely. Whether you have a clear brief or just a loose idea, we’re happy to explore it with you. No pressure — just a conversation.
Not finding answers?
Reach out anytime. We're happy to answer any questions before you commit to working together.
Free 20-min intro call
Let’s talk about what you’re creating
Thoughtful creative direction, distinctive design, and a considered approach from concept to finished garment.
Free 20-min intro call
Let’s talk about what you’re creating
Thoughtful creative direction, distinctive design, and a considered approach from concept to finished garment.
Free 20-min intro call
Let’s talk about what you’re creating
Thoughtful creative direction, distinctive design, and a considered approach from concept to finished garment.